CodeRage 7 – Day 1 Highlights: Marco Cantu is the new Delphi Product Manager, RAD Mobile Studio demoed, relevant links

Embarcadero’s Coderage 7 conference Day 1 started with a great announcement, so I took the chance  to congratulate  Marco Cantu  that  joined Embarcadero as Delphi Product Manager . It is quite fortunate to have the Master of Delphi himself with his full expertise (writing tons of Delphi books, a great and frequent speaker in a lot of Delphi conference, opens source contributor…) to be in charge of Delphi’s future. Bringing his practical expert user/developer perspective into the overall Embarcadero’s vision regarding Delphi should have a big, positive impact.  It remains to be seen how much liberty Marco will have to decide in regard of development priorities/choices. Maybe with this announcement,  it is also a good opportunity for Embarcadero to let FREE (to acquire) some late Marco’s books (as ebooks) to form sort of new Delphi Developer Guides.

While Marco’s appointment was the best news so far, the demo performed with the new RAD Mobile Studio (for XE3 ?!) was definitely great demonstrating the (non-vaporware!) current status of development and the Embarcadero commitment to the mobile focused (Android and iOS) roadmap . I took the chance to make some screenshoots to have a look of the nice & natural integration of the new mobile plugin into the  RAD Studio. 

RAD Mobile Studio Visual Designer

RAD Mobile Studio Visual Designer + iOS Simulator

RAD Mobile Studio Visual Designer + iOS Simulator

Bonus: Here are some relevant links that I collected during #coderage 7


Special offers for Delphi components and tools during CodeRage 7 (Delphi Edition)

There are few hours left until the Embarcadero’s Coderage 7 conference Delphi sessions will start, and as now a good established tradition, several well known Delphi & C++Builder components and tools vendors have very good special offers during the conference [6-8 November] so it look like a good time for shopping. To have a better overview of the special offers, I collected all the offerings with direct links and I also highlighted the discount offered.

ProTip: If you missed last year Coderage 6 conference, the recorded sessions videos are available on Code Central, where  I also expect that all Coderage 7 videes will be available shortly. Last year, the videos were incrementally added  at the end of the conference days, so just keep checking the next day to pick your favorite presentation.

Special offers for Delphi components and tools during CodeRage 6

Embarcadero’s Coderage 6 conference sessions are in full swing now and several Delphi & C++Builder components and tools vendors have very good special offers during the conference [17-21 October] so is definitelly a good time for shopings. Bellow I colected the vendors special offerings with direct links and also highlighted the discount offered.

ProTip: The Coderage 6 conference pre-recorded sessions videos are already (and will be) available on Code Central, so if you  miss or like to watch again any of presentation you may grab it from here. Please note that the videos are incrementatly added  at the end of the conference day, so just keep checking the next day to pick your favorite presentation.

Delphi 64-bit Compiler and 64-bit VCL in action

Delphi x64 used to be a very hot topic for long time … but finally, after a lot of roadmap overhauls and promises from Borland, CodeGear and lately Embarcadero, and after a lot of FUD and “Delphi-is-dead” discussions on various blogs, forums and other Delphi haters, the FIRST, OFFICIAL and PUBLIC release of Delphi 64-bit (beta) was just announced  by Embarcadero, and is available here. To be fair, under Embarcadero Delphi absolutely got a better treatment and we witnessed so far more commitments toward the product quality and the openness for the user demands. Hopefully with the new release (x64) and the future developments (X-Platform/Mac/Linux, … maybe ARM compiler ?!) Embarcadero will earn the “Delphi Saver” mark and will be the best home for the good-old Borland tools.

Aside from the announcement, David I. made a very informative visual presentation of the new Delphi 64-bit features and IDE integration also pointing out the major differences when programming for 64-bit.

Even that I absolutely recommend to watch the full video,  I took the liberty to extract (from the official video) just the part demonstrating the new Delphi x64 IDE integration, to highlight how smooth the transition from 32-bit to 64-bit will be.

As seen into the video (and detailed bellow) to re/compile a regular Delphi project for x64 (basically without any code changes !), you just have to add/switch the target platform from 32-bit to 64-bit into the updated Project Manager including now a new configuration node named “Target Platforms”.  I expect that into the future RAD Studio versions (XE2, XE3…) we will witness how the target platforms will be extended with Mac-OS/X, Linux … an who know, hopefully ARM  🙂

Delphi IDE – Target Platforms

Not a definitive conclusion, but as we can see, the 64-bit Delphi IDE integration is looking quite good, being simple and intuitive. Hopefully, Embarcadero will provide more information and features demonstrations of the new Delphi x64 soon.

Great work so far from the Embarcadero guys ! … And now the Delphi-haters should step forward and start complaining 🙂

Delphi 64-bit references/blogs:
Delphi 64-bit Compiler Sneak Preview – Official Website
Delphi 64-bit Compiler Sneak Preview and Beta – Official Announcement
Delphi 64-bit Sneak Preview – Marco Cantu
Delphi 64-bit Compiler Sneak Preview available now – Embarcadero Forums
Delphi 64-bit Compiler Preview and Beta Program – Andreano Lanusse
Delphi 64 beta official after all – Eric Grange /
Delphi 64-bit Compiler Sneak Preview – Radek Červinka /
video – Delphi 64-bit Compiler Sneak Preview – Official Youtube Preview

Embarcadero AppWave Store (beta) opens to developers

The AppWave Store (beta) from Embarcadero is now opened for developers. Embarcadero even offers a FREE (TIME LIMITED) registration for 1 YEAR (otherwise a $99/year fee will apply).  After the registration you’ll get access to the AppWave (beta), where you can use the AppWave Studio to convert your software into AppWave apps. The additional good news is that most (if not all) of the countries are supported and the payment will be using PayPal.

So what’s this AppWave stuff, anyway ? Now Embarcadero answers with more details:

The first PC apps store that delivers a mobile-like app experience to your customers, for your Windows applications. AppWave lets your customers experience apps-not the traditional software hassles of buying, licensing, and installation

Apps are the key to accelerating PC software utilization and sales. The streamlined app experience on mobile platforms kicked off a tidal wave of software purchasing and utilization. AppWave is about to deliver the same streamlined experience for PC software.Traditional software applications, installers, and delivery systems put barriers between apps and users. AppWave breaks down those barriers–making it easy to find, try, buy and run PC apps–giving users a mobile experience on their PC.Using the Free AppWave Studio to create an app of your traditional software application is easy and requires no changes or modifications to your software. AppWaveʼs built-in elastic licensing technology allows users to easily increase license capacity as their usage increases. All of this means you can sell more without expensive and complicated sales and marketing efforts 

Comparing the newly updated web store with the previous/unfinished version (mentioned here) reveals a lot of new details, so bellow I’ll highlight some of them:

  1. AppWave Developer’s benefits:

    • Using the Free AppWave Studio to create an app of your traditional software application is easy and requires no changes or modifications to your software
    • Code then Cash: Forget about licensing, packaging, and distribution
    • Allow users to easily search, browse and run your App, and keep them instantly updated with the latest version
    • Users can add ratings and reviews for your application
    • Pick your own price, get 70% of sales revenue, payed monthly over PayPal
    • You pay NO FEES for: free apps, credit card payments, hosting, marketing, license management, trials
  2. AppWave User’s benefits:

    • Runs on-demand without installation (one-click), without affecting the Windows registry or OS
    • Easily search and browse into the store to find applications, can add ratings and reviews
    • Updated on-demand to the last version of the app
  3. AppWave Features:

    • Discovery – Your apps are easily found by search and can be rated and reviewed
    • Instant Access – Apps get into users hands with one-click
    • Always Available – Apps go where you go, can run from anywhere and recover anytime with no installs
    • Convenience – Simple to upload, simple to access

Additionally, Embarcadero made available The AppWave Developer FAQ and also included a sneek peek animation of the AppWave in action (

Additional AppWave Reviews:
– Marco Cantu’s Understanding Embarcadero AppWave
– Tim Anderson’s Another Windows app store – but this time it is virtual. Embarcadero’s AppWave promises instant installs

Embarcadero AppWave Store: The World’s First True App Store for PCs

Embarcadero is going to unveil a new tool from their quite successful tool-chest:  AppWave in conjunction with the AppWave Store portal,  “The World’s First True App Store for PCs” .

Based on their advanced virtualization Embarcadero products (ToolCloud and All-Access) the new AppWave tools (Studio, SDK..) and portal seams to be dedicated to ease the building, publishing, updating, licensing and monetizing any PC software … and finally creating the first PC AppStore.

This move look to be quite smart, since Embarcadero will bring the experience of developing this technology under their own XE line of tools (RAD Studio XE, Delphi, RADPhpetc) and just by observing the success of mobile apps stores (iOS, Android, BlackBerry ….) the outcome should benefit also the users and the developers … and of course Embarcadero.

For some insights of what this AppWave is all about, here are some quotes from the links mentioned in this blog post:

The AppWave Studio is free and easy to use. You simply take any Windows application built in any Windows application development platform (such as Visual Studio, .NET, Java, RAD Studio, Delphi, or C++) and run it through the AppWave Studio and upload into the AppWave Store, also for free. Now sit back while your Apps sell and you collect revenue. You can forget about all of the operational headaches of selling, marketing, licensing, ecommerce, delivery and shipping and get back to doing what you like… coding more apps. Or vacation while your apps earn you money.

With one click, users can instantly get the applications, updates, and licenses that they need to deliver on critical business projects. Based on Embarcadero ToolCloud technology, AppWave provides centralized licensing and on-demand software delivery

During this webinar you will see how to transform your application in App, today we just think about App when it’s related with iOS and Android, but no more, through the AppWave Studio you will be able to transform your application in App and upload into the AppWave Store for free. Forget about all of the operational headaches of selling, marketing, licensing, ecommerce, delivery and shipping, we will take care of that for you, you just need to start creating Apps


More details should emerge from the new Embarcadero Webinar on 23 March: The Next Developer Wave: Windows PC Apps also announced by Andreano Lanusse: AppWave building, selling and deploying Windows Apps everywhere


  • is not yet listened under Embarcadero’s products at time of this writing, and the documentation and the videos still point to the All-Access content. The app store currently seams to be accessible (in full) just for some field testers. A data sheet document is also available but seams to not be cleaned-up yet.
  • AppWave is not yet publicly unveiled and advertised, but after some googling anyone can see the story developing. As a side note, Embarcadero just trademarked the AppWave(TM) and last year they registered the domain.